Introducing The Clarity Serum
You,
evenly.
A facial serum in development for
dark spots and uneven tone.
SELVAMER / CLARITYThe concern
For the marks
that stay.
The spot that outlasts a breakout.
The uneven tone that draws your eye.
Clarity begins with these concerns.
Meet the serumThe formula
Inside Clarity.
Three lead ingredients.
A closer look at each.
Ecklonia cava
Ecklonia cava is a brown marine alga. Its extract is included in Clarity’s current brief, among a wider selection of ingredients.
It brings one part of the marine world into SelvaMer’s first formula. The image is an editorial marine study, not a photograph of our ingredient supply.
01Niacinamide 5%
A form of vitamin B3 and one of the three lead ingredients in the Clarity brief. The target concentration is 5%.
Its use in topical skincare for uneven pigmentation informs the development work. Ingredient research is distinct from results for the finished serum.
Read the ingredient research ↗02Tranexamic acid 3%
Topical tranexamic acid has been studied in formulas for uneven pigmentation. Clarity’s development brief specifies a 3% target alongside niacinamide and a vitamin C derivative.
Read the ingredient research ↗03Ethyl ascorbic acid 3%
The vitamin C derivative chosen for the current brief is 3-O-ethyl ascorbic acid. Its target concentration is 3%.
It is part of the overall formula direction, alongside niacinamide, tranexamic acid and supporting ingredients.
Target concentrations in the development formula.
The SelvaMer premise
The best ingredient
for your skin exists
somewhere on
this earth.
We find it.
Our houseThe first release
The Clarity Serum.
$321 · Planned retail
Release details