The Clarity Serum · 50 mL
SelvaMer / Facial serum
The Clarity
Serum.
For the appearance of dark spots
and uneven tone.
A little cushion. An effortless glide.
With Ecklonia cava extract.
What it’s for
The appearance of dark spots and uneven tone, including the marks that linger after a breakout. The formula also gives attention to hydration and the comfort of daily use.
The feel
A cushioned gel-serum with a soft break as it spreads. An easy glide, followed by a clean, comfortable finish beneath sunscreen and makeup.
Inside Clarity
Ecklonia cava extract sits alongside niacinamide, tranexamic acid and a vitamin C derivative. Panthenol brings a focus on hydration; ergothioneine is included for its antioxidant role.
Explore the formulaThe feel
The daily
ritual.
A cushioned first touch gives way to an easy glide. A brief pause while it settles, then the rest of your morning.
From first touch to finish
The initial cushion gives way as the gel spreads. The finish is intended to feel clean and comfortable, without persistent tack or a powdery residue.
The texture matters after application, too: how the serum settles, how skin feels and how the next layer sits.
A place in your routine
Clarity is conceived for daily use beneath sunscreen and makeup. It is designed around the routine you already have, with attention to a finish that layers comfortably.
Ingredients & purpose
The Clarity
Formula.
Uneven tone. Hydration. Daily comfort.
Ecklonia cava, a brown marine alga, is one part of Clarity’s ingredient selection.
Its extract joins ingredients selected for uneven tone, hydration and daily comfort. The interest lies in the whole formula.
Ecklonia cava
A brown marine alga studied for its antioxidant compounds. Clarity includes its extract alongside tone-focused ingredients, panthenol and ergothioneine.
Research on the ingredient does not establish results for the finished serum.
Niacinamide 5%
A form of vitamin B3, studied in topical skincare for uneven pigmentation. Clarity pairs it with tranexamic acid and a vitamin C derivative.
Ingredient research ↗Tranexamic acid 3%
Topical tranexamic acid has been studied in formulations for uneven pigmentation. It is included in Clarity’s approach to the appearance of dark spots and uneven tone.
Ingredient research ↗Ethyl ascorbic acid 3%
3-O-ethyl ascorbic acid is the vitamin C derivative selected for Clarity. It sits alongside niacinamide and tranexamic acid in the part of the formula focused on uneven tone.
Completing the formula
Acetyl glucosamine and alpha-arbutin are part of the selection for uneven tone. Panthenol is a humectant, included with hydration and skin comfort in mind. Ergothioneine is included for its antioxidant role.
Ingredient research is distinct from testing the finished serum.
Our standards
No added
fragrance.
No essential oils, masking agents or colourants.
We begin with what each ingredient contributes. Identity, quality and compatibility matter alongside the experience of using the serum.
Our formulation standards
Clarity’s brief excludes added fragrance, essential oils, masking agents and colourants.
Raw-material identity and purity, preservation and compatibility are part of the development work. A formula must be judged as a whole, including how it feels on skin.
The Clarity Serum